Newton Condos

www.kw.com MARCH Hello and welcome to This Month in Real Estate. I’m JAY PAPASAN. Our top story the secret to getting your house sold more than a month faster than the competition. But first, the numbers. [NUMBERS] MAIN And now, our top story. According to KW research almost half of sellers who price their house according to their real estate agents’ interpretation of its market value sold almost twice as fast and for more money than the competition. For more, we turn to News You Can Use. NEWS YOU CAN USE Many sellers like the idea of pricing the house high at first to test the waters. This strategy certainly helps to sell houses. Unfortunately, the irony is that the houses that sell won’t be yours. That’s because pricing your house high only provides a high comparable for other houses for sale in your area. The fact is that many buyers’ agents will actually show your house to clients with the aim of showing what a steal the house down the street really is. For those buyers, seeing is believing. Smart sellers price right in order to get good offers early—in the first couple of weeks. You do not want to do anything that risks your house becoming “old and stale” in the eyes of buyers and buyer agents. Yes, a buyer can always make an offer. You just want to make sure it’s on your house. For more information on pricing your house to sell, talk to your local real estate agent. MAIN That’s all for This Month in Real Estate. Thank you for joining us.